Architecture Photography Services
high-quality images on location presents a complex series of challenges.
Thorough planning and communication among the client, the photographer,
the location owner and representatives at the site can help ensure
maximum efficiency and productivity.
Clients should be prepared to
Exact location of the site,
description and documentation required.
Walk through the project with
photographer if feasible
Provide maps and/or plans with
accurate North arrow
Provide construction progress
Clearly describe goals: areas
to photograph, number of views
Detail design materials, light
sources, spaces in use, etc.
Communicate problems or flaws
that photographer should downplay or avoid
Who is commissioning
photography and for what purpose?
Images for single client only?
Multiple parties sharing photo
Outline permissions required
for use of photography needed by all parties?
Delivery deadline and
presentation form of the images. Prints, slides, transparencies,
digital media, etc.
Negotiation and fees:
photographer's fee is predicated on the use of the images and the costs
of production. Broader usage increases the value of the images. Fees are
adjusted proportionately. Client and photographer must understand if
there is leeway in the budget for unexpected conditions, extra views,
variables in time, materials, job costs. If the budget is fixed, the
limitations should be clearly understood by all parties? If the client
needs to negotiate a lower fee, what can be given up in return?
might involve restricted usage, fewer views, less elaborate lighting or
styling, longer deadlines, more prominent credit line for the
photographer, among other options. Once all terms are understood and
agreed upon, the client should be willing to sign a proposal or a
contract and to provide a purchase order to confirm the assignment.